Packaging with character.
At CUPSZ, we believe a cup is more than just something you drink your coffee from. And a bowl is more than just packaging for your takeaway meal. What we create is an opportunity to tell a story. To showcase your brand, convey a feeling, or simply put a smile on someone’s face. Good packaging is memorable and inspiring. A clever design choice or a compelling message on a cup can connect.
CUPSZ is a creative and ambitious production company in Tilburg with a clear vision. But above all, a close team of people. From operators and Sales Support staff to planners and designers, together we create printed food packaging with character every day. Cups, bowls, and buckets, all designed, printed, and folded in our own production facility. No long lines, no hassle. Just speed, quality, and personal contact.
We’re big enough to make an impact, yet small enough to know each other well. The atmosphere is informal, open, and engaging. Do you have an idea? We’ll give you the space. Do you have a question? There’s always someone ready to serve you, with coffee in a personalized CUPSZ cup, of course.
And standing still? We don’t. We always keep an open mind about the future. In 2024, we acquired De Jong Ecocups, a great step towards a broader product range and more sustainable solutions. But that’s not all! In 2025, we’ll also open a brand-new production facility in Tilburg. Even more space for innovation, growth, and collaboration. For our customers and our team.
We don’t just make packaging here. We make something that makes people happy. Want to join us? It’s in your hands. It’s in your hands.
This is how we work at CUPSZ
At CUPSZ, it’s not just about what we create, but also about how we do it together. We’re a team of real people, with different backgrounds, nationalities, ages, and ideas. Our culture? It’s informal, open, and engaging. No layers or closed doors, just short lines of communication and space to be yourself. Have an idea? You’ll be given the trust and freedom to make it happen. Here’s what we truly value:
Mutual Trust
We believe in people. That’s why you’ll be given responsibility, freedom, and space to contribute your ideas and create opportunities. We trust in your commitment and ideas. The result? High-quality solutions. Great for you and our customers.
Solution-oriented
Sometimes things don’t go as planned. And that’s okay. Because we don’t think in terms of problems, but in terms of solutions. With a little creativity and a healthy dose of common sense. No fuss, just get on with it.
Growth
At CUPSZ, we want to move forward. Not just as an organization, but also as individuals. Everyone gets the chance to grow: there’s room for personal development and plenty of career opportunities. When you grow, CUPSZ grows with you.
Proud
We’re proud of what we do. Of the products we make, the customers we work for, and of each other. That pride is in the little things: someone who comes up with a smart solution, a machine that runs perfectly, or a customer who responds enthusiastically. We celebrate successes together. And yes, it’s infectious!
Two brothers, one dream.
The CUPSZ story begins in 2014, at the kitchen table of two brothers from Brabant: Daan & Michiel Willemsz. Two young entrepreneurs with a shared passion for coffee cups and an idea that stuck. They saw something special in something ordinary. Why should a cup be merely functional when it can also be a vessel for a story?
With that vision, they started small but determined. From a small space in Tilburg, the first coffee cup orders were designed, printed, and folded by hand. Customer contact was direct, personal, and solution-oriented, something that remains in CUPSZ’s DNA to this day. Since then, CUPSZ has grown significantly and now consists of a team of operators, planners, designers, and sales support. Together, we produce printed cups, bowls, and cups daily for customers in the Netherlands, Belgium, Germany, France, and other European countries. All under our own management, from concept to finished product.
What once began as a coffee cup is now a brand with character. And you can help write that story.
A look behind the scenes
Send a WhatsApp message
Do you have a question about a vacancy, the application process, or would you like to know more about our company culture at CUPSZ? Send a WhatsApp message to Daan.
